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Health

Women make 80% of household healthcare decisions yet remain underrepresented as founders across every health sector — from clinical practice to mental health to wellness. The gap between who drives healthcare and who builds it is exactly what women-owned health businesses are closing.

Woman Founded spotlights the founders transforming healthcare, mental health, fitness, nutrition, and wellness — and the innovations that happen when the people most affected by a broken system decide to fix it themselves.

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$41B → $98.8B

Projected growth of the global FemTech market from 2024 to 2029

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Share of U.S. household healthcare decisions made by women

Global FemTech investment in 2024, representing 8.5% of total digital health funding

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What We Cover

Clinical & Medical

Women are building healthcare practices, clinics, and alternative medicine businesses that put the patient — and especially the female patient — at the center. From concierge medicine to integrative health, women-founded practices are redefining what clinical care can look like.

Mental & Emotional Wellbeing

The explosion of women-founded telehealth and therapy platforms since 2020 has been one of the most significant developments in this space. Women are building the platforms, leading the practices, and destigmatizing the conversations. Mental health is one of the fastest-growing subcategories in women-owned health business.

Body & Lifestyle Health

From functional nutrition brands to boutique fitness studios, women have led the wellness industry for decades. This subcategory covers the founders building products, programs, and platforms that help people live healthier — and doing it with businesses that reflect their own values.

Founder Spotlights

We spotlight the women behind the business — their strategies, their pivots, and what it actually took to build.

Spotlights launching soon. Are you building a business?

What's Happening in Women-Owned Business

FemTech is having its moment.

In 2024, the FemTech industry achieved a major milestone with the emergence of its first unicorn companies, valued at over $1 billion, while funding rebounded to and surpassed pre-pandemic levels. Women's health, long treated as a niche, is finally being recognized as a scalable high-growth sector.

Source: Galen Growth

Mental health platforms founded by women are surging.

Within FemTech, there is growing momentum in mental health, menopause care, and cardiovascular solutions — areas where women are not just the founders but also the primary users and advocates.

Source: Galen Growth

Personalized, data-driven health is replacing one-size-fits-all care.

AI-powered health apps are moving from cycle tracking to full health management. As of 2025, about 75% of clinical trial participants are men — a statistic that underscores why women-founded health companies exist: to build solutions designed for women, by women.

Source: Binariks

Integrative and alternative health is growing fast.

Consumer demand for holistic approaches — combining nutrition, movement, mindfulness, and alternative therapies — is creating new business categories that women founders are uniquely positioned to lead.

What it takes to build a women-owned business.

Five things founders wish they'd known sooner.

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Your network is your most underleveraged asset — build it before you need it.

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Your network is your most underleveraged asset — build it before you need it.

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