Lifestyle
The beauty, food, fashion, hospitality, and home industries are among the largest consumer markets in the world — and women are their primary customers, tastemakers, and increasingly, their founders.
Woman Founded spotlights the women building lifestyle brands across beauty, fashion, food, beverage, travel, home, and luxury — from independent labels and restaurant groups to boutique hotels and jewelry lines that are redefining what these industries look like from the inside.
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Women-owned businesses in the U.S. as of 2024
In revenue generated annually by women-owned businesses
%
Share of global venture capital received by female-only founding teams in 2024
Source: Fournder Reports
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What We Cover
Operations & professional services
Marketing, PR, consulting, legal, HR, and virtual assistance — the businesses that keep other businesses running, built by women who've mastered them.
Technology & innovation
Software, AI, cybersecurity, IT, and data — women are founding the next generation of tech companies, often without the headlines they deserve.
Industry & infrastructure
Manufacturing, logistics, transportation, and engineering — industries where women are still the minority and making outsized impact.
Founder Spotlights
We spotlight the women behind the business — their strategies, their pivots, and what it actually took to build.
Spotlights launching soon. Are you building a business?
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What's Happening in Women-Owned Business
Source: Quickbooks
B2B services are booming.
Consulting, legal, and HR firms founded by women who left corporate careers are among the fastest-growing segments of women-owned business. The pandemic triggered a wave of departures that became a wave of launches — and those businesses are now maturing.
Source: Wells Fargo 2025 Impact Report
Women are diversifying into every industry.
According to the 2024 Impact of Women-Owned Businesses report, it used to be that women owners tended to be found in essential services, social assistance, and education. Today, women are diversifying into all industries.
Source: Big Ideas for Small Businesses
Funding gaps persist — but founders are finding workarounds.
Women have a 69.5% success rate in crowdfunding, 8% higher than that of men, indicating a promising alternative for financing when traditional capital doors stay closed.
Source: NW Brand Design
What it takes to build a women-owned business.
Five things founders wish they'd known sooner.
Your network is your most underleveraged asset — build it before you need it.
Your network is your most underleveraged asset — build it before you need it.
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PR agencies & founders
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